Government declares Wednesday ‘Fugu Day’

The Ghanaian government has declared every Wednesday as a day for wearing fugu, encouraging Ghanaians to showcase the traditional attire nationwide and abroad.

The Ministry of Tourism, Culture and Creative Arts announced the decision in a statement dated February 10, 2026, signed by Minister Abla Dzifa Gomashie (MP).

“On behalf of the Government and the good people of Ghana, the Ministry… wishes to inform the general public of Government’s decision to encourage all Ghanaians… to dedicate every Wednesday to the wearing of Fugu (Batakari),” the statement said.

The Ministry explained that the initiative forms part of efforts to “preserve, promote, and celebrate Ghana’s rich cultural heritage” while deepening national pride and identity.

It urged citizens to wear the garment “in all its diverse forms, designs, and expressions, complemented by its distinctive and beautiful accessories.”

According to the statement, the policy is intended not only to strengthen cultural awareness but also to generate economic benefits across the value chain.

“This initiative is intended to deepen national cultural awareness, affirm our identity, and project Ghana’s heritage with pride to the world,” it noted.

Beyond symbolism, the Ministry said the move is “expected to generate far-reaching social and economic benefits, including the empowerment of local weavers, designers, artisans, and traders… as well as expanded business, employment, and commercial opportunities nationwide.”

The decision follows heightened public interest in the smock after President John Dramani Mahama’s recent visit to Zambia with First Lady Lordina Mahama.

A Zambian social media user mocked the President’s traditional smock, describing it as a blouse, sparking backlash from Ghanaians online and drawing global attention to the outfit.

In a subsequent television interview, President Mahama welcomed the unexpected publicity.

“The smock weavers in Ghana will be very happy because by the power of social media, we have given them branding and marketing they couldn’t ever have dreamed of,” he said.

Since then, calls have intensified for the attire to feature prominently in national life.

The Zambia Revenue Authority has also indicated it will not impose taxes on imported smocks, further boosting prospects for the industry.

Government says the collective embrace of fugu will strengthen national unity and stimulate the creative economy.