Automobile dealers cut vehicle prices by 15%

The Automobile Dealers Union of Ghana (ADUG) has reduced vehicle prices by an average 15% following exchange rate stability and the removal of the Covid-19 levy.

The announcement was contained in a statement dated February 15, 2026, and signed by the National President of the Automobile Dealers Union of Ghana, Eric Kwaku Boateng.

ADUG said the decision was in line with an earlier commitment to adjust prices downward once the Ghana cedi showed signs of sustained stability against the US dollar.

“In line with our earlier commitment, members of the Union have reduced vehicle prices by an average of 15% following the relative stabilization of the Ghana cedi against the US Dollar, as well as the abolition of Covid-19 levy,” the statement said.

The Union described the move as a demonstration of good faith and national responsibility, insisting that exchange rate gains must benefit consumers rather than dealers.

“This decisive action reflects the Union’s long-standing promise to Ghanaians that any meaningful stabilization of the exchange rate would translate into fairer vehicle pricing, rather than excess profiteering,” it noted.

According to ADUG, vehicle prices in recent months had surged due to exchange rate volatility, high import duties, rising shipping costs and global supply chain pressures. During that period, the Union assured the public that prices would be reviewed once macroeconomic conditions improved.

“With the recent improvement and relative consistency in the exchange rate environment, our members have honoured that promise by adjusting prices across a wide range of vehicles,” the statement added.

The reduction affects brand-new, hybrid, electric and home-used vehicles across member dealerships nationwide.

ADUG expressed appreciation to the public for what it described as patience and confidence in the organised automobile trade, pledging to continue acting in the best interest of consumers and the national economy.

The development is expected to bring relief to prospective car buyers and could stimulate activity in Ghana’s automobile market if exchange rate stability is sustained.