Sam George gives Multichoice September 6 ultimatum on subscription cut

The government has issued a stern notice to MultiChoice Ghana to comply with subscription cuts or risk suspension. The ultimatum expires on September 6, 2025.

Communications Minister Sam George explained that the ultimatum to MultiChoice on subscription cuts is part of the government’s effort to protect consumers from unfair charges. He warned that the company could lose its licence in Ghana if it fails to meet the directive.

The minister stressed that the MultiChoice ultimatum on subscription cuts reflects the government’s broader push to ensure fairness and accountability in the broadcasting industry. According to Sam George, no operator will be allowed to exploit Ghanaian subscribers without consequences.

In addition to the suspension threat, the ministry has already sanctioned MultiChoice with a fine of GHC10,000 per day for failing to submit key pricing information. As of Wednesday, the accumulated penalty stood at about GHC150,000, which officials say will be collected by the National Communications Authority (NCA).

Speaking on the sidelines of the Digital Africa Summit in Accra, Sam George underscored the government’s unyielding position.

“On August 7, the NCA, acting on my behalf, issued a 30-day notice to suspend the licence of Multichoice Ghana Limited because they failed to cut their price by 30%. Some 15 days ago, I met with them and imposed a GHC10,000 daily fine on them. So, now they owe us about GHC150,000, which the NCA will collect.

“As of now, they have until September 6. If there is no resolution, we will shut down the operations of MultiChoice. No company or corporation is more powerful than the collective interest of the Ghanaian people,” he said.

The directive has heightened public anticipation, with subscribers eager to see MultiChoice comply with the order on subscription cuts.