GCB Bank moves to support TikTok creators with direct payments

GCB Bank has announced plans to support Ghanaian TikTok creators with a direct payment system to ensure they receive their earnings seamlessly.

GCB Bank, led by Chief of Staff Mr. Abraham Ferguson, on Tuesday paid a courtesy call on the Minister for Communication, Digital Technology and Innovations, Samuel Nartey George, to present its proposal. The initiative, according to the bank, is part of its broader move to support TikTok creators with direct payments in Ghana’s growing digital economy.

During the discussions, the GCB team stressed that the bank’s infrastructure and global financial connectivity make it well-positioned to deliver on this initiative. They explained that GCB Bank already has strong links with MasterCard and Visa, which would enable it to process direct payments for TikTok creators in Ghana. The officials reiterated that GCB Bank’s move to support creators with direct payments will also cover alternative payout methods such as mobile money and direct bank transfers.

Highlighting the benefits of the proposal, Mr. Ferguson noted that the bank’s primary goal is to create a secure and reliable channel for Ghanaian TikTok creators to receive payments and cash out on gifts earned through the platform. He emphasized that by channeling these funds directly through GCB Bank, creators will avoid losing margins to third-party intermediaries.

Hon. Samuel Nartey George endorsed the proposal, describing it as an important step toward strengthening Ghana’s creative economy. He stressed that adopting GCB Bank as the official partner for TikTok payments would protect local creators and ensure they enjoy the full value of their work.

The discussions also involved Ms. Tokumbo Ibrahim, TikTok’s West Africa representative, who welcomed the idea and assured that the proposal would be reviewed at TikTok’s regional level.

Mr. Ferguson concluded by stating that once TikTok approves, GCB Bank will move quickly to establish a direct connection with the platform. “This would involve finalising a payment framework in consultation with regulators and putting in place technical teams to enable a smooth rollout,” he said.