GoldBod launches 24-hour platform to boost local gold value addition

The Ghana Gold Board Jewellery Limited has launched a new e-commerce platform designed to give customers uninterrupted access to locally crafted gold products.

The move, the company says, will help shift Ghana from exporting raw gold to building a competitive jewellery industry.

The platform, jewellery.goldbod.gov.gh, was unveiled in Accra on Thursday and is being promoted as the country’s first 24-hour digital gold showroom, allowing buyers at home and abroad to browse and purchase Ghana-made jewellery and investment-grade gold from any location.

Launching the initiative, Managing Director of GoldBod Jewellery, Mrs Getrude Emefa Donkor, said the platform marks a major step toward correcting a long-standing national challenge.

“Although Ghana remains Africa’s leading gold producer, the country has historically missed out on the economic benefits that come with processing, branding and retailing gold locally,” she said.

According to her, the new platform signals the company’s intention to change that narrative.

She explained that the company, originally registered in 2016 as PMMC Jewellery Ltd, has undergone restructuring, factory retooling and a full rebranding to meet global standards.

“These moves are intended to reposition the firm as a world-class manufacturer capable of placing Ghanaian craftsmanship alongside leading global luxury jewellery brands,” she noted.

Mrs Donkor said all GoldBod jewellery pieces, including rings, necklaces and bracelets, are “100 per cent handcrafted by Ghanaian master artisans,” highlighting the skill and creativity of local goldsmiths.

She also introduced the GoldBod Jewellery Tablet, a 24-karat gold investment product available in 1 gram, 5 grams, 10 grams and 1 ounce.

She described it as “a simple and accessible asset for Ghanaians seeking to diversify their wealth portfolios,” adding that customers may hold it as an investment, gift it, convert it into custom jewellery or sell it back to the company when prices rise.

She said the platform offers multiple features to expand access.

“Users can browse the full product catalogue, monitor real-time prices, shop at any time of day, select preferred items, pay securely via mobile money, card or bank transfer, and arrange for pickup from any GoldBod showroom nationwide,” she said.

According to her, purchasing Ghanaian gold has, for the first time, “been made as convenient as any other online transaction.”

Mrs Donkor stressed that the platform supports Ghana’s value-addition agenda.

“All gold used by the company is sourced from Ghanaian miners, while production, wages, taxes and related operations remain within the country,” she said.

She added that every purchase supports jobs, especially for young artisans, and strengthens the gold manufacturing sector.

She announced plans to open flagship stores across Ghana and expand into Lagos, South Africa, London, New York, Switzerland and Dubai.

Mrs Donkor urged the public to support the initiative, saying the company is “not just selling gold but building a legacy.”