NPP’s 2024 loss: Ghanaians were angry and paid no attention to Bawumia’s message – Paul Yandoh

Ashanti Regional New Patriotic Party (NPP) Communications Director, Paul Yandoh, has argued that the New Patriotic Party lost the 2024 elections not because of the candidate they fielded.

Rather, the party lost because the people of Ghana were very angry and did not want to give power back to them after eight years.

He is not of the school of thought that the party failed to win because of their candidate.

Yandoh, who spoke to MyNewsGh.com in an interview on the sidelines of the New Patriotic Party’s National Delegates Conference, held the view that the people of Ghana did not listen to Bawumia’s message.

To him, but for the anger, the people would have bought into the brilliant ideas the former Vice President proposed to help develop the country.

“Whoever is elected to lead us will win the 2028 elections. But the fact of the matter is that we did not listen to Bawumia very well during the 2024 campaign because Ghanaians were very angry with the NPP. I think this is a good time for the people of Ghana to pay attention to Dr Mahamudu Bawumia’s message.

So we don’t have a problem with who leads the NPP. People are angry with the party, and so our work is to ensure that we bring back the love. That is why we have decided to choose a leader, and afterwards, we will work on fixing the other structures of the party. It is just like a car; if you get a good driver, you’re assured of sales every day,” he said.

Background

The 2024 general elections came at a time when the New Patriotic Party (NPP) was facing unprecedented levels of public dissatisfaction due to the rising cost of living, economic instability, and perceptions of mismanagement. The “Break the 8” mantra, which had been central to the NPP’s campaign, aimed at extending the party’s rule beyond the traditional two terms allowed by Ghanaian electoral trends. However, the party struggled to gain traction as its messaging was often drowned out by the public’s frustration with the prevailing economic hardships.

Despite Dr. Mahamudu Bawumia’s efforts to highlight innovation, digital reforms, and modernization as key pillars of his campaign, many voters felt disconnected from the message. Analysts suggest that the public’s general discontentment, rather than the personality or policies of the NPP’s candidate, became the deciding factor in the election outcome.